If you’re one of the few kids who own a brand spankin’ new Nokia 5800 AND happen to own a Macintosh, you will probably notice that the Nokia iSync support site still doesn’t have a device driver for this phone. No worries, one will come soon. It always does. But in the meantime, you can check out tnkgrl’s self-developed iSync plugin which works just as fine!

Here’s a screenshot from my iSync profile. As you can see from the bottom, it recognizes the device!

Post from: Cellphone9

Since there’s a pretty significant contingent of PH based readers, I’d like to share with you one really cool promo. The Nokia 5800 XpressMusic was prelauched today and Nokia is reserving 58 units for a preorder price of P20,000 which is roughly equivalent to USD $400.00

Live in the Philippines? Have you been eyeing the Nokia 5800? All you need to do is sign up at the launch page and reserve your unit now! Now that’s a great Christmas deal!

Post from: Cellphone9

So Nokia launched their new 5800 XpressMusic phone, which by some comparison is similar to the iPhone because of its touch screen. Of course, with the iPhone being the phone to beat, journalists can’t help but ask and compare this little beauty to the iPhone. You can’t blame them. It’s part of a story angle for human interest.

So all things come in context if you read this post first. Read it? OK great.

It is good that product managers are very aware of the competition. But marketing is marketing – they should only mention the “other phone that begins with an i” if a journalist asks a question pertaining to that during a press conference. Otherwise, I don’t see a need to passively promote your competitor’s products.

So a journo did ask about the iPhone and guess what the Nokia product manager said?

Well according to Rico, the PM simply says that the touch screen feature is there to offer a new variety of choices for consumers and some consumers do prefer a touch screen.

What a brilliant answer! No really!

In the PR industry, public relations specialists should train their clients to answer these difficult questions and the PM for the XpressMusic series isn’t stupid. It is a tactic PR practitioners use for their clients – don’t answer the question directly. Instead, use that as an opportunity to get your key communication points through.

As someone who’s been through this process before, I can easily point out that one of the key communication points is that the new touch screen of the 5800 series offers more choices for consumers as this is Nokia’s first touch screen phone.

That’s how it’s done! Not like that other PM in my previous link, that sounded so defensive.

[source image: Nokia PR Photos]

Post from: Cellphone9

Rico from The Gadget Blog is in Singapore now for a new Nokia press launch. Here are some videos of the Nokia 5800 hooked up to a HDTV. The resolution is amazing, thus a proof of concept that in the near future, our phones are merely conduits for big screen entertainment. With the launch of the new 16GB microSDHC cards, we’re bound to see more high def content on our mobile phones that can easily be projected to our teevees.

W00t!

Post from: Cellphone9