Nokia and Sony Ericsson Naming Explained
June 26, 2008 by Jayvee Fernandez
Filed under Nokia
Ever wonder how phones get their names? There are two schools of thought in product marketing. The first is to come up with simple “consumer names” for products such as “Tiger” or “Leopard” or “LG Shine” or “BlackBerry Pearl.” But beneath these names are product codes that all brand managers have to memorize. For huge phone manufacturers that can’t possibly come up with creative names for the dozen or so models they churn out every week, product naming, for convenience sake is limited to an alpha-numerical designation.
Some companies lie in the middle, like Motorola and LG who don’t churn out …read more
