Cellphone9 » Brand Manager http://www.everyjoe.com/cellphone9 Mobile Phones - Wireless Life - Cellular Phones Mon, 14 Dec 2009 08:13:00 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 Nokia and Sony Ericsson Naming Explained http://www.everyjoe.com/cellphone9/nokia-and-sony-ericsson-naming-explained/ http://www.everyjoe.com/cellphone9/nokia-and-sony-ericsson-naming-explained/#comments Thu, 26 Jun 2008 19:15:58 +0000 Jayvee Fernandez http://www.cellphone9.com/nokia-and-sony-ericsson-naming-explained/ Post from: Cellphone9

]]> Ever wonder how phones get their names? There are two schools of thought in product marketing. The first is to come up with simple “consumer names” for products such as “Tiger” or “Leopard” or “LG Shine” or “BlackBerry Pearl.” But beneath these names are product codes that all brand managers have to memorize. For huge phone manufacturers that can’t possibly come up with creative names for the dozen or so models they churn out every week, product naming, for convenience sake is limited to an alpha-numerical designation.

Some companies lie in the middle, like Motorola and LG who don’t churn out as many iterations of their phones as Sony Ericsson or Nokia. Which is why both can afford to use names like “ROKR” or “LAZR” or “RAZR” or “Chocolate,” “Shine” and “Viewty.”

We’ve got some network posts on the naming schemes of two of the bigger manufacturers – Sony Ericsson and Nokia:

How Nokia names their mobile phones and categorizes them according to market niche

How Sony Ericsson names their phones and categorizes them according to region and incremental feature upgrades

Post from: Cellphone9

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