Ads that imply competitors — effective?
July 29, 2009 by Jayvee Fernandez
Filed under iPhone
/p>
One of these ads is a spoof but the question I want to ask is if ads that imply shooting down competitors products or ads that bring the company’s game face on “IN YOUR FACE APPLE!” really work. One one hand, ads like this do have a better chance of going viral but not for the right reasons. It’s like “OK look what Company A’s marketing did to refute everything Company B worked for… lame?”
Take the BlackBerry campaign: “Nothing can touch it.” Works fine for me. They’re not claiming to be better than Apple. All they’re saying is that throughout …read more
