Would you peek into “Somebody Else’s Phone”
November 7, 2008 by Jayvee Fernandez
Filed under Nokia

Sometimes a phone is a clearer mirror of ourselves.
Call it what you want. Marketing sensitive denizens may call this another PR spin from Nokia but I see it from another point of view. Nokia’s latest campaign dubbed Somebody Else’s Phone has been around since October and although it differs in every region, one particular message stands out. They’ve hit it right in the bag: You are your phone.
Imagine this. If you were to stumble across a phone in a dark alley that was obviously lost by its previous owner, would you itch to hazard a peek into it? And believe me, you can find out so many things about a total stranger by just peeking into his or her phone. So much of our life is hidden in the unlocked safe that is our mobile. From inbox text, sent messages, call history, music, photos, video and even the applications installed - tell us so much about a person without meeting them.
How much sensitive information do you keep in your phone? Let’s say you were to lose, god forbit, your phone tonight at a party, how much if your life would be revealed to a complete stranger?
Digital voyeurism at its best!
[screenshot from Somebody Else's Phone]
Obama tells you to GO VOTE! via text messaging
November 4, 2008 by Jayvee Fernandez
Filed under Cell phone
NOTE: If you are reading this now, it could mean that you’re an early bird at the polls OR you’re still home and have not yet cast your vote. GET OUT THERE AND VOTE!
As reported from Bloomberg:
Texting may do for the Democratic presidential candidate what arm-twisting precinct captains did in years past: prod millions to get out and vote. The Obama campaign plans to use the millions of cell-phone numbers it has amassed over the past 22 months to blast its supporters with that message today.
The biggest concern for the Obama campaign is getting young people — who have registered in record numbers and shown unprecedented interest in surveys — to turn out. In 2004, only 45 percent of those under 30 showed up to vote, according to Census data, making them just 16 percent of the electorate that year.
… Studies show that texting is among the most effective and cheapest ways of getting supporters, particularly blacks, Hispanics and younger voters, to the voting booth.
Obama’s new ad shows heavy brick mobile phone, among other things
September 13, 2008 by Jayvee Fernandez
Filed under The Unwired Life
Remember the early days of the mobile phone, when a battery charger was almost as huge as a car battery? That’s what Obama is using to compare to McCain.



























