Nokia Connection 2008 Day 2: Nokia Interactive Advertising Announced
June 16, 2008 by Jayvee Fernandez
Filed under Nokia
Marcus Tan talks about the Nokia Advertising Platform. What this is, who knows? But it looks really interesting. It might have something to do with ad placements within Nokia online services (Ovi). Marcus is from the newest department of Nokia, called the Nokia Interactive Advertising.
Timeline follows. Latest entry is at the top.
## Q&A follows. “We’re all being spammed” and this is called push marketing, messages that we don’t want to receive. Nokia is talking now about quality ads, giving consumers the ability to opt in which is “pull based.” Push marketing is not going to go a long way.
## …read more
