Oh well, #pepsifail is the real thing
October 14, 2009 by Jayvee Fernandez
Filed under Apps
We can all learn a thing or two from Pepsi. The problem with big brands is that they’re so ubiquitous, you really don’t know how else to promote them with below the line campaigns. Take this latest fiasco — Pepsi had recently apologized for an iPhone app that “provided phone users with chat-up lines for “getting lucky” with 24 different types of women – including foreign exchange students and college girls.” (source)
The app objectifies women allowing you to stereotype them into different “categories” and flaunt the news to your friends through Twitter and other social media sites.
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#pepsifail.
