Would you peek into “Somebody Else’s Phone”
November 7, 2008 by Jayvee Fernandez
Filed under Nokia
Sometimes a phone is a clearer mirror of ourselves.
Call it what you want. Marketing sensitive denizens may call this another PR spin from Nokia but I see it from another point of view. Nokia’s latest campaign dubbed Somebody Else’s Phone has been around since October and although it differs in every region, one particular message stands out. They’ve hit it right in the bag: You are your phone.
Imagine this. If you were to stumble across a phone in a dark alley that was obviously lost by its previous owner, would you itch to hazard a peek into it? And believe me, you can find out so many things about a total stranger by just peeking into his or her phone. So much of our life is hidden in the unlocked safe that is our mobile. From inbox text, sent messages, call history, music, photos, video and even the applications installed – tell us so much about a person without meeting them.
How much sensitive information do you keep in your phone? Let’s say you were to lose, god forbit, your phone tonight at a party, how much if your life would be revealed to a complete stranger?
Digital voyeurism at its best!
[screenshot from Somebody Else's Phone]
