Adrian Peterson Nike Pro Combat Commercial
September 16, 2009 by David Kindervater
Filed under Minnesota Vikings
If you’ve watched any sports on television in the past week, I’m sure you’ve seen the new Nike Pro Combat commercials featuring Minnesota Vikings running back Adrian Peterson. Dubbed “Alter Ego”, it’s the image of AD sitting on front of his locker at game’s end that provides the title for the ad. A 3D overlay treatment of the Nike Pro Combat “deflex” pattern on his skin is symbolic of an implied transformational experience for athletes who wear the product.
Nike Pro Combat is a lightweight, breathable padded protective base layer ergonomically designed to provide sport-specific protection to athletes without restricting flexibility. It was introduced in competition at the end of last year’s college football season by a number of teams competing in Bowl games. Nike Pro Combat is currently available at retail.
To coincide with the launch of its “Prepare For Combat” campaign, Nike also launched COUNTDOWN2COMBAT on www.nikefootball.com. COUNTDOWN2COMBAT is a digital feature that provides high school football players with fresh content daily such as tips and motivational videos, Nike gear spotlights, wake-up calls from Nike football athletes; as well as free music downloads.
