Kevin Everett on New Rocawear Campaign
May 30, 2008 by David Kindervater
Filed under Buffalo Bills, Kevin Everett
Blogcasting the National Football League, Blogcasting the NFL
Check out Buffalo Bills TE Kevin Everett on Rocawear’s new “I Will Not Lose” campaign which celebrates those who overcome adversity daily to continue to thrive and make the world a better place. These individuals have omitted the word “can’t” from their vocabularies and have gone on to achieve in various ways. The campaign is the brainchild of Shawn Carter, aka Jay-Z.
Source: IWillNotLose.org
