NFL Kicks Off ‘Play Football’ Campaign
August 22, 2008 by David Kindervater
Filed under NFL - NFL
National Football League Blogcast, NFL Blogcast
You’ve seen the logos around stadiums and on NFL fields this preseason. USA Football, the sport’s national governing body on youth and amateur levels, in conjunction with the NFL and NFL Players Association, continues to power its “Play Football … It’s More Than a Game” campaign through this month to promote the benefits and timeless values of America’s favorite sport to more than 100 million fans worldwide.
“Play Football” incorporates TV and radio messages during all nationally-televised NFL preseason games, “Captain’s Packs” for youth football leagues nationwide and more than 100,000 NFL team-donated preseason game tickets for youth football players. NFL preseason games will also feature aforementioned in-stadium promotion through “USA Football” field stencils, banners, public address announcements, JumboTron video messages and youth football scrimmages played at halftime.
