Gatorade at Super Bowl XLIII Media Day
January 27, 2009 by David Kindervater
Filed under Super Bowl XLIII
National Football League Blogcast, NFL Blogcast
By now, you’ve probably noticed that Gatorade has changed their branding. Their new look has been in stores for close to a month and it was front and center at Super Bowl XLIII Media Day today. There were bottles of G atop the press conference podiums. And players had G towels around their necks. According to Gatorade, “G represents the heart, hustle, and soul of athleticism and will become a badge of pride for anyone who sweats, no matter where they’re active.”
The rest of the Gatorade lineup changed their tune (each with enhanced nutrition benefits) …read more
