NFL Launches ‘Super Ad’ Promotion to Decide Super Bowl XLII Commercial
November 29, 2007 by David Kindervater
Filed under Super Bowl XLII
Blogging the National Football League, Blogging the NFL
For the second year in a row, the NFL is asking fans to pick the pitch that will become its Super Bowl commercial. Rather than fans presenting ideas like last year, for the first-time ever, NFL players will be going head-to-head off-the-field with their pitches for the NFL’s Super Bowl XLII commercial.
NFL Films traveled to NFL team headquarters this fall in a customized NFL–themed tractor trailer to capture the players’ stories. Fans will have the opportunity to hear these unique tales and get an exclusive look at some of their favorite NFL players, …read more
