National Football League Blogcast, NFL Blogcast

This is the alternate cover for Madden NFL 09 with Brett Favre in a Jets uniform. The only way to get this updated version (for Xbox 360, Play Station 3, Play Station 2 or Play Station Portable) is to download it from EASports.com.

Fans are also invited to get a new online roster download. Available for Xbox 360, Xbox, PlayStation 3, PlayStation 2 and Wii versions of the game, this new roster download features Brett as the starting quarterback on the N.Y. Jets and is available today as an automatic download when you play an online game. For fans not playing online, Brett is on the “NFL Greats” roster. In Franchise Mode, players can transfer Brett to the free agent roster pool, and pick him up on any of the 32 NFL teams for the 2008 season. Vikings and Bucs fans might be especially interested.

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New Madden NFL 09 Packaging Available

National Football League Blogcast, NFL Blogcast

Celebrating 20 years of innovation and counting, Madden NFL 09 delivers its most complete NFL football package ever. Whether you’re a seasoned veteran or picking up the game for the first time, players of all skill levels will enjoy a unique, yet challenging experience with the innovative Adaptive Difficulty Engine, which tailors the game to match your playing style. Instantly improve your game with the all-new virtual Training Center or incorporate feedback with EA Sports BackTrack, allowing you to learn from your mistakes on the fly. With a new broadcast presentation and online leagues, plus more than 85 new features and enhancements, Madden NFL 09 is the most authentic and adaptable game in sports video game history. I caught up with Madden NFL 09 lead producer Ryan Ferwerda to talk about the game.

• 0:14 – Ryan Ferwerda appears in the Madden NFL 09 demo
• 0:57 – Madden NFL 09, the first sports game that adapts to you
• 2:40 – Your Madden IQ changes depending on how you play
• 3:50 – Cover athlete Brett Favre as a Green Bay Packer and N.Y. Jet
• 5:39 – Already hard at work on Madden NFL 10
• 6:13 – Madden’s NFL player rating system is based on tons of information
• 8:02 – Madden NFL XX Years and the next 20 years of Madden NFL
• 9:02 – Online forums and the value of gamer/fan input

Links: Madden NFL 09

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EMQB Interview: Madden NFL 09

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Madden NFL 09 Screens: Play Station 3

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Madden NFL 09 Screens: Xbox 360

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Madden NFL 09 Screens: Wii

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Madden NFL 09 Official Launch Trailer

Screen shots courtesy EA Sports

National Football League Blogcast, NFL Blogcast

I spoke with Katherine Coulthart, senior publicist and my media relations contact at EA Sports today, and she gave me the following information regarding Brett Favre and Madden NFL 09:

“Madden NFL 09 will hit stores on August 12 with Brett Favre on the cover in his Green Bay Packers uniform. We do not plan to re-issue packaging, but will offer a free downloadable cover in the coming days on easports.com featuring Brett Favre in a Jets uniform. Fans can print this new cover and insert it into the case of Madden NFL 09. What’s most important is what’s in the game, and we’ll have a roster update available on August 11 with Brett Favre on the N.Y. Jets. The game ships with Brett on an all-time greats team, but with the roster update that will be downloadable when product is available at retail, Brett Favre will be the starting QB for the New York Jets.”

I guess from a marketing perspective, it would have been nice if Brett would’ve made this decision in March a couple weeks ago, but what can you do? Look for my interview with Madden NFL 09 producer Ryan Ferwerda on Tuesday, August 12, the aforementioned official retail launch date for the game. Somehow I think we’ll work Brett Favre into the conversation.

Post from: Every Morning Quarterback

Brett Favre and Madden NFL 09