National Football League Blogcast, NFL Blogcast
A new Nike football campaign entitled “Fate” captures the true essence of the game by following the journeys of two top athletes from their first steps to playing in the NFL. The “Fate” commercial features San Diego Chargers All-Pro running back LaDainian Tomlinson and Pittsburgh Steelers safety Troy Polamalu. The spots were directed by David Fincher, a renowned director whose films include Se7en, Fight Club, Panic Room and the soon to be released The Curious Case of Benjamin Button.
The ad traces LT and Troy’s lives from young toddlers through middle and high school and …read more

National Football League Blogcast, NFL Blogcast
Expedia.com, the Official Travel Team of the NFL, kicked off “Go Like Pro,” an on and offline program connecting fans with unique travel options to and from NFL cities, and other popular destinations. The program showcases two quarterbacks — Matt Hasselbeck of the Seattle Seahawks and Jason Campbell of the Washington Redskins — providing the players’ personal travel tips on uniquely designed pages on Expedia.com. The program also highlights Expedia-exclusive travel deals for NFL cities across the country, and coming soon, a limited number of VIP vacation packages to the 2009 NFL Pro Bowl in …read more

Blogging the National Football League, Blogging the NFL
For the second year in a row, the NFL is asking fans to pick the pitch that will become its Super Bowl commercial. Rather than fans presenting ideas like last year, for the first-time ever, NFL players will be going head-to-head off-the-field with their pitches for the NFL’s Super Bowl XLII commercial.
NFL Films traveled to NFL team headquarters this fall in a customized NFL–themed tractor trailer to capture the players’ stories. Fans will have the opportunity to hear these unique tales and get an exclusive look at some of their favorite NFL players, …read more