NFL Rookies to Take Part in Player Brand U
May 15, 2008 by David Kindervater
Filed under NFL - NFL
Blogcasting the National Football League, Blogcasting the NFL
Recently drafted players like Chiefs DT Glenn Dorsey, Jets DE Vernon Gholston, Rams DE Chris Long, Miami T Jake Long and Falcons QB Matt Ryan will learn the importance of personal brand management as part of the new NFL Player Brand University.
In its first year, the program will consist of two brand boot camp sessions designed to teach new players the fundamentals of brand development, by combining their on-field achievements with the community and business opportunities they pursue off-the-field. The sessions, which are mandatory for rookies and open to veterans, will be held …read more
