Online Games Giants Join Forces In China
Shanda is moving forward and growing—fast! Just a couple of months ago, Shanda engaged Kingsoft, another online games industry giant, in a strategic partnership for the operation of JX Online World and JX Online II.
Today, Shanda has entered into another partnership, this time with LineKong, an online game developer better known for its product, The Legend of Kung-Fu.
Before I give you the details of the partnership, you might want to know a little more about The Legend of Kung-Fu. Well, the game is touted to be China’s first turn-based kung-fu online game.
The Legend of Kung-Fu is not without its humble origins—the kung-fu novels by Louis Cha and the hundreds of characters that can be found in them.
Oh, and in 2007, The Legend of Kung-Fu was awarded by the China Game Industry Annual Conference as The Most Anticipated Online Game in 2008.
Now that we’ve got that out of the way, here’s the announcement story on the Shanda-LineKong partnership:
Shanda Online Holdings Limited, a wholly owned subsidiary of Shanda Interactive Entertainment Limited, today announced that it has established a strategic cooperation with LineKong Entertainment Technology Co. Ltd., a game company based in China, regarding The Legend of Kung-Fu, which is LineKong’s in-house developed 2D turn-based MMORPG.
Pursuant to the strategic cooperation, Shanda Online will open its unified platform to support the operation of the game. As a part of Shanda’s platform, The Legend of Kung-Fu will gain access to Shanda’s broad user base and LineKong will benefit from Shanda’s renowned unified services, such as billing and payment services, customer services, call center services, and other services.
“We are pleased to work with LineKong, another online game company with strong content offerings,” said Alan Tan, Shanda’s president and chief technology officer. “This marks another important result of Shanda’s initiative to further cooperate with more internet content providers.”
“The cooperation between Shanda Online and LineKong marks another win-win example of a high quality content provider leveraging the strength of Shanda’s unified platform, while at the same time, our users are benefiting from rich and diversified content offerings via Shanda’s platform,” said Judy Wang, chief executive officer of Shanda Online. “We expect Shanda Online to further expand cooperation with more companies in the future.”
