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Tuesday, December 15th, 2009

MMOtaku

Shanda inks pact with Kingsoft for operation of JX Online

There’s not much to say about this strategic partnership between two industry giants—Shanda Interactive Entertainment Limited and Kingsoft Corporation Limited—except that it bodes well for online gaming fanatics in China.

Here’s the nitty-gritty from Shanda’s publicity machine:

Shanda Interactive Entertainment Limited, or Shanda, a leading interactive entertainment media company in China, has announced the establishment of a strategic cooperation with Kingsoft Corporation Limited, China’s leading entertainment and applications software developer, regarding JX Online World and JX Online II, which are Kingsoft’s in-house developed games. Pursuant to the strategic cooperation, Shanda Games Limited will operate JX Online World, which Kingsoft will also continue to operate. In addition, Shanda Online Holdings Limited will open its unified platform to support the operation of JX Online II. The parties intend to expand further their strategic cooperation in additional areas.

“We are pleased to work with Kingsoft, to take advantage of each company’s respective strengths, specifically in online game operations and online game development,” said Tianqiao Chen, chairman and chief executive officer of Shanda. “This marks an important milestone for Shanda as we open our outstanding resources to the online gaming market. We believe that the strategic cooperation between Shanda and Kingsoft represents a new opportunity within China’s online interactive industry to enhance and strengthen the industry in its next stage of growth.”

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