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Over 120 Top Business Stories of 2007

December 31, 2007 by Susan Gunelius  
Filed under Marketing

Over 120 Top Business Stories of 2007

The b5media Business Channel has come together to create a list of links to a wide variety of ‘Best of Business in 2007′ posts.  Take a look to follow some of the links below to find lists of wrap-ups from nearly every facet of business (adapted from b5media’s Business Channel Editor Kelly Phillips Erb’s TaxGirl blog).
2007 was definitely a newsworthy year for businesses. Some businesses experienced record profits, some businesses spiraled into bankruptcy. Here, in one convenient package, are your top business stories of the year as compiled by the b5media Business Channel:
If you read Behind the Buzz even a …read more

Branding Topics That Got People Talking in 2007

December 23, 2007 by Susan Gunelius  
Filed under Marketing

Branding Topics That Got People Talking in 2007

Today I took a look back at some of the posts that got people commenting and talking on Brandcurve in 2007, and I was happy to see a bit of a mix. 
Naturally, the post I wrote about Paris Hilton around the time of her jail sentence drew some comments, but more interesting were the debates about the American Red Cross and Johnson & Johnson’s use of the red cross symbol.  I also enjoyed re-reading the comments about Pepsi’s Sierra Mist Cranberry Splash product.  I still haven’t found it in my local stores to try it! 
Here’s a recap of some of …read more

Brandcurve’s Review of Branding & Marketing in 2007

December 21, 2007 by Susan Gunelius  
Filed under Marketing

Brandcurve’s Review of Branding & Marketing in 2007

With just 10 days left in 2007, it seems like a good time to reflect back on all the branding and marketing events that happened throughout the year by posting a dozen posts I published on Brandcurve this year that I think were particularly interesting. 
If you’ve read these already, I hope you take a second look and find something new to think about (and thank you for being a loyal reader).
8 Steps to Branding Your Blog on BloggingTips.com
How Important are Taglines?
Disney’s Brand Strategy
Brands That Changed the World
Nostalgic Slide Show of Brand Packaging and Advertising Throughout the Years
Online Branding, Website Design …read more

Brand Extensions: A Review of 2007

December 11, 2007 by Susan Gunelius  
Filed under Marketing

Brand Extensions: A Review of 2007

Last week, Brandweek enlisted the services of TippingSprung to poll 785 of their readers to get their opinions on brand extensions in 2007.  The results are very entertaining.  From the PetSmart PetsHotel to the Hooters energy drink, some brand extensions were good and some were very, very bad.  Let’s take a look at the results.


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