Word of Mouth Marketing Up 33% in 2008

With the new year in front of us, it seems like a good time to talk about what will be happening in marketing in 2008.  Today, I thought I’d focus on word of mouth marketing.
Word of mouth marketing spending is expected to jump by 33% in 2008 up to $1.3 billion according to a PQ Media report released in November 2007.  That’s actually a smaller increase than occured in 2007 (35.9% increase in spending over 2006).
It seems companies are finally recognizing the influence of the social web in terms of word of mouth marketing.  In fact, Paul Rand (vice president of …read more