Today at Brandcurve we have a guest post from brand developer and designer (and one of my favorite bloggers) Prescott Perez-Fox.  You can read more about Prescott at the end of this post.  Without further ado, following is Prescott’s view on branding and the Olympic Games. 
Next month, all eyes will be on Beijing for the 2008 Summer Olympics. The Olympics are a time for the nations of the world, in spite of their differences and animosities, to come together in the celebration of sport. While sport is still the focus, we have to acknowledge how the Olympics have become the …read more

The 2008 Summer Olympics are scheduled to begin in Beijing, China on August 8th.  Many companies and brands are investing large sums of money in advertising, promotion and sponsorship initiatives related to the Olympic Games.  Will their efforts give their brands a boost this summer?  NBC certainly hopes so.
In fact, NBC plans to carefully analyze consumers’ viewing habits during the 2008 Olympic Games to get a better picture of how those consumers are using and interacting with media, including on television and on the Internet.