<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>EveryJoe &#187; 2008-Presidential-Election</title>
	<atom:link href="http://www.everyjoe.com/tag/2008-presidential-election/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.everyjoe.com</link>
	<description>Sports News - Tech Reviews - Entertainment - Life Tips for EveryJoe</description>
	<lastBuildDate>Wed, 25 Nov 2009 23:39:23 +0000</lastBuildDate>
	<generator>http://wordpress.org/?v=2.8.4</generator>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
			<item>
		<title>Obama or McCain &#8211; Who Would You Rather Spend July 4th With?</title>
		<link>http://www.everyjoe.com/articles/obama-or-mccain-who-would-you-rather-spend-july-4th-with/</link>
		<comments>http://www.everyjoe.com/articles/obama-or-mccain-who-would-you-rather-spend-july-4th-with/#comments</comments>
		<pubDate>Fri, 04 Jul 2008 15:57:59 +0000</pubDate>
		<dc:creator>Susan Gunelius</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[2008-Presidential-Election]]></category>
		<category><![CDATA[Political Branding]]></category>

		<guid isPermaLink="false">http://www.brandcurve.com/obama-or-mccain-who-would-you-rather-spend-july-4th-with/</guid>
		<description><![CDATA[It&#8217;s Independence Day here in the United States, so I thought it would be appropriate to do a political branding post today. 
Presidential candidates Barack Obama and John McCain represent very different political brands and communicate very different brand messages.  July 4th is a day to celebrate partriotism and democracy.  With that in mind, who would you rather spend July 4th with? 
Cast your vote and leave a comment below to tell Brandcurve readers why!
 Which U.S. Presidential Candidate would you rather spend July 4th with?    (  surveys)
Post from: EveryJoe
Obama or McCain &#8211; Who Would You Rather Spend [...]<p>Post from: <a href="http://www.everyjoe.com">EveryJoe</a></p>
<p><a href="http://www.everyjoe.com/articles/obama-or-mccain-who-would-you-rather-spend-july-4th-with/">Obama or McCain &#8211; Who Would You Rather Spend July 4th With?</a></p>
]]></description>
			<content:encoded><![CDATA[<p>It&#8217;s Independence Day here in the United States, so I thought it would be appropriate to do a political branding post today. </p>
<p>Presidential candidates Barack Obama and John McCain represent very different political brands and communicate very different brand messages.  July 4th is a day to celebrate partriotism and democracy.  With that in mind, who would you rather spend July 4th with? </p>
<p>Cast your vote and leave a comment below to tell Brandcurve readers why!<br />
<script type="text/javascript" language="javascript" src="http://s3.polldaddy.com/p/753044.js"></script><noscript> <a href ="http://answers.polldaddy.com/poll/753044/" >Which U.S. Presidential Candidate would you rather spend July 4th with?</a>  <br/> <span style="font-size:9px;"> (<a href ="http://www.polldaddy.com">  surveys</a>)</span></noscript></p>
<p>Post from: <a href="http://www.everyjoe.com">EveryJoe</a></p>
<p><a href="http://www.everyjoe.com/articles/obama-or-mccain-who-would-you-rather-spend-july-4th-with/">Obama or McCain &#8211; Who Would You Rather Spend July 4th With?</a></p>
]]></content:encoded>
			<wfw:commentRss>http://www.everyjoe.com/articles/obama-or-mccain-who-would-you-rather-spend-july-4th-with/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>What Do Their Cars Tell Us about Presidential Candidates?</title>
		<link>http://www.everyjoe.com/articles/what-do-their-cars-tell-us-about-presidential-candidates/</link>
		<comments>http://www.everyjoe.com/articles/what-do-their-cars-tell-us-about-presidential-candidates/#comments</comments>
		<pubDate>Mon, 10 Dec 2007 22:07:07 +0000</pubDate>
		<dc:creator>Susan Gunelius</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[2008-Presidential-Election]]></category>
		<category><![CDATA[Political Branding]]></category>

		<guid isPermaLink="false">http://www.brandcurve.com/what-do-their-cars-tell-us-about-presidential-candidates/</guid>
		<description><![CDATA[Here&#8217;s an interesting way to look at branding.  An Associated Press article released today lists each 2008 Presidential Election candidate as well as the first car that candidate ever owned and the car that candidate owns now.  Let&#8217;s take a look at the list then we can talk about what these brand choices say about each candidate.
DEMOCRATS:
New York Sen. Hillary Rodham Clinton: A 1963 Oldsmobile Cutlass with a battery she kept in her law-school dorm on cold nights so the car would start when she needed it. (Now: A Ford hybrid, and Secret Service vehicles as former first lady)
Former North [...]<p>Post from: <a href="http://www.everyjoe.com">EveryJoe</a></p>
<p><a href="http://www.everyjoe.com/articles/what-do-their-cars-tell-us-about-presidential-candidates/">What Do Their Cars Tell Us about Presidential Candidates?</a></p>
]]></description>
			<content:encoded><![CDATA[<p><img vspace="10" align="left" width="275" src="http://www.bizzia.com/brandcurve/files/2007/12/mitt-romney-rambler-american.jpg" hspace="10" alt="mitt-romney-rambler-american.jpg" height="145" style="width: 275px; height: 145px" title="mitt-romney-rambler-american.jpg" />Here&#8217;s an interesting way to look at branding.  An Associated Press article released today lists each <a target="_blank" href="http://news.yahoo.com/s/ap/20071210/ap_po/2008_personal_side_cars;_ylt=AkNXvrDtRqFZBhmSKCjHVs5B5494">2008 Presidential Election candidate</a> as well as the first car that candidate ever owned and the car that candidate owns now.  Let&#8217;s take a look at the list then we can talk about what these brand choices say about each candidate.<span id="more-116627"></span></p>
<blockquote><p><em><strong>DEMOCRATS:</strong></em></p>
<p><em><strong><span style="background: none transparent scroll repeat 0% 0%; cursor: hand; border-bottom: #0066cc 1px dashed" id="lw_1197321848_0" class="yshortcuts">New York</span> <span style="cursor: hand; border-bottom: #0066cc 1px dashed" id="lw_1197321848_1" class="yshortcuts">Sen. Hillary Rodham Clinton</span>:</strong> A 1963 <span style="background: none transparent scroll repeat 0% 0%; cursor: hand; border-bottom: #0066cc 1px dashed" id="lw_1197321848_2" class="yshortcuts">Oldsmobile Cutlass</span> with a battery she kept in her law-school dorm on cold nights so the car would start when she needed it. (Now: A Ford hybrid, and <span style="background: none transparent scroll repeat 0% 0%; cursor: hand; border-bottom: #0066cc 1px dashed" id="lw_1197321848_3" class="yshortcuts">Secret Service</span> vehicles as former first lady)</em></p>
<p><em><strong>Former <span style="cursor: hand; border-bottom: #0066cc 1px dashed" id="lw_1197321848_4" class="yshortcuts">North Carolina</span> <span style="background: none transparent scroll repeat 0% 0%; cursor: hand; border-bottom: #0066cc 1px dashed" id="lw_1197321848_5" class="yshortcuts">Sen. John Edwards</span>:</strong> Plymouth Duster. (Now: <span style="background: none transparent scroll repeat 0% 0%; cursor: hand; border-bottom: #0066cc 1px dashed" id="lw_1197321848_6" class="yshortcuts">Ford Escape hybrid</span>, <span style="background: none transparent scroll repeat 0% 0%; cursor: hand; border-bottom: #0066cc 1px dashed" id="lw_1197321848_7" class="yshortcuts">2004 Chrysler Pacifica</span> midsize SUV, <span style="cursor: hand; border-bottom: #0066cc 1px dashed" id="lw_1197321848_8" class="yshortcuts">1994 GMC</span> truck.)</em></p>
<p><em><strong><span style="cursor: hand; border-bottom: #0066cc 1px dashed" id="lw_1197321848_9" class="yshortcuts">Illinois</span> <span style="background: none transparent scroll repeat 0% 0%; cursor: hand; border-bottom: #0066cc 1px dashed" id="lw_1197321848_10" class="yshortcuts">Sen. Barack Obama</span>:</strong> Grandfather&#8217;s <span style="background: none transparent scroll repeat 0% 0%; cursor: hand; border-bottom: #0066cc 1px dashed" id="lw_1197321848_11" class="yshortcuts">Ford Granada</span> was the first car he used extensively. (Now: Chrysler 300C, a full-size sport-luxury sedan.)</em></p>
<p><em><strong><span style="background: none transparent scroll repeat 0% 0%; cursor: hand; border-bottom: #0066cc 1px dashed" id="lw_1197321848_12" class="yshortcuts">New Mexico</span> Gov. <span style="cursor: hand; border-bottom: #0066cc 1px dashed" id="lw_1197321848_13" class="yshortcuts">Bill Richardson</span>:</strong> Secondhand <span style="background: none transparent scroll repeat 0% 0%; cursor: hand; border-bottom: #0066cc 1px dashed" id="lw_1197321848_14" class="yshortcuts">Ford Mustang</span>. (Now: Official state vehicles and &#8220;<span style="background: none transparent scroll repeat 0% 0%; cursor: hand; border-bottom: #0066cc 1px dashed" id="lw_1197321848_15" class="yshortcuts">Jeep Wrangler</span>, although my security doesn&#8217;t like me to drive.&#8221;</em></p>
<p><em><strong>REPUBLICANS:</strong></em></p>
<p><em><strong>Former New York <span style="cursor: hand; border-bottom: #0066cc 1px dashed" id="lw_1197321848_16" class="yshortcuts">Mayor Rudy Giuliani</span>:</strong> A used Dodge. (Now: &#8220;I don&#8217;t drive, I navigate.&#8221;)</em></p>
<p><em><strong>Former Arkansas Gov. <span style="background: none transparent scroll repeat 0% 0%; cursor: hand; border-bottom: #0066cc 1px dashed" id="lw_1197321848_17" class="yshortcuts">Mike Huckabee</span>:</strong> <span style="background: none transparent scroll repeat 0% 0%; cursor: hand; border-bottom: #0066cc 1px dashed" id="lw_1197321848_18" class="yshortcuts">Mercury Montego</span>. (Now: <span style="background: none transparent scroll repeat 0% 0%; cursor: hand; border-bottom: #0066cc 1px dashed" id="lw_1197321848_19" class="yshortcuts">2007 Chevrolet Tahoe</span> and <span style="cursor: hand; border-bottom: #0066cc 1px dashed" id="lw_1197321848_20" class="yshortcuts">1995 Chevrolet Silverado</span> pickup truck)</em></p>
<p><em><strong><span style="cursor: hand; border-bottom: #0066cc 1px dashed" id="lw_1197321848_21" class="yshortcuts">Arizona</span> <span style="cursor: hand; border-bottom: #0066cc 1px dashed" id="lw_1197321848_22" class="yshortcuts">Sen. John McCain</span>:</strong> 1958 Corvette. (Now: <span style="cursor: hand; border-bottom: #0066cc 1px dashed" id="lw_1197321848_23" class="yshortcuts">Cadillac CTS</span>, a midsize luxury sedan)</em></p>
<p><em><strong>Former Massachusetts Gov. <span style="cursor: hand; border-bottom: #0066cc 1px dashed" id="lw_1197321848_24" class="yshortcuts">Mitt Romney</span>:</strong> A used 1963 Rambler Classic, which he got in 1965 when he went to college. (His father, then Michigan governor, had helped develop the Rambler as American Motors chief) (Now: <span style="cursor: hand; border-bottom: #0066cc 1px dashed" id="lw_1197321848_25" class="yshortcuts">2005 Ford Mustang</span> convertible and 1962 Rambler American.)</em></p>
<p><em><strong>Former <span style="cursor: hand; border-bottom: #0066cc 1px dashed" id="lw_1197321848_26" class="yshortcuts">Tennessee</span> <span style="cursor: hand; border-bottom: #0066cc 1px dashed" id="lw_1197321848_27" class="yshortcuts">Sen. Fred Thompson</span>:</strong> Red pickup. Now: Unknown.</em></p></blockquote>
<p>So what do you think?  Do any of the brands or models stand out?  What do these cars say about each Presidential candidate?</p>
<p>Well, I won&#8217;t say much about each candidate&#8217;s first car, because most people&#8217;s first car is not actually the car they want.  However, I do think it&#8217;s interesting that each candidate currently drives an American-made car (as they should), and I think it&#8217;s interesting that a few have chosen hybrids showing they support the environment.  On the other hand, a few candidates aren&#8217;t afraid to drive gas guzzlers (hello, Mike Huckabee and his Tahoe).  And check out the picture above of Mitt Romney in his Rambler American. </p>
<p>What do you think? </p>
<p><em><a target="_blank" href="http://news.yahoo.com/nphotos/photo-provided-Romney-President-Inc-shows-Republican-presidential-candidate-Mitt/photo//071210/480/06662d8031fb4e0a8a1ee11e650b1378//s:/ap/20071210/ap_po/2008_personal_side_cars;_ylt=AlWB.Xh.CZM.1sH1fOK8XDJB5494">Photo courtesy of Associated Press and Romney for President, Inc.</a></em></p>
<p>Post from: <a href="http://www.everyjoe.com">EveryJoe</a></p>
<p><a href="http://www.everyjoe.com/articles/what-do-their-cars-tell-us-about-presidential-candidates/">What Do Their Cars Tell Us about Presidential Candidates?</a></p>
]]></content:encoded>
			<wfw:commentRss>http://www.everyjoe.com/articles/what-do-their-cars-tell-us-about-presidential-candidates/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Hillary Clinton Embraces the Web</title>
		<link>http://www.everyjoe.com/articles/hillary-clinton-embraces-the-web/</link>
		<comments>http://www.everyjoe.com/articles/hillary-clinton-embraces-the-web/#comments</comments>
		<pubDate>Sun, 24 Jun 2007 01:39:00 +0000</pubDate>
		<dc:creator>Susan Gunelius</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[2008-Presidential-Election]]></category>
		<category><![CDATA[Bill-Clinton]]></category>
		<category><![CDATA[Democratic-Presidential-Campaign]]></category>
		<category><![CDATA[Political Branding]]></category>

		<guid isPermaLink="false">http://www.brandcurve.com/hillary-clinton-embraces-the-web/</guid>
		<description><![CDATA[Hillary Clinton started out her presidential campaign by announcing her candidacy via on online video.  She is continuing to embrace the internet as a portal for reaching a modern audience where they are likely to see and hear her message.  It&#8217;s an interesting approach, and I admire her campaign team for that. 
The most recent example is the online video that&#8217;s been circulating around the internet where Hillary asks viewers to visit her website to vote for her campaign song.  Over 200,000 votes were cast and her website received over 500,000 visits on June 19th when the winning song was announced.  [...]<p>Post from: <a href="http://www.everyjoe.com">EveryJoe</a></p>
<p><a href="http://www.everyjoe.com/articles/hillary-clinton-embraces-the-web/">Hillary Clinton Embraces the Web</a></p>
]]></description>
			<content:encoded><![CDATA[<p>Hillary Clinton started out her presidential campaign by announcing her candidacy via on online video.  She is continuing to embrace the internet as a portal for reaching a modern audience where they are likely to see and hear her message.  It&#8217;s an interesting approach, and I admire her campaign team for that. </p>
<p>The most recent example is the online video that&#8217;s been circulating around the internet where Hillary asks viewers to visit her <a target="_blank" href="http://www.hillaryclinton.com">website</a> to vote for her campaign song.  Over <a target="_blank" href="http://www.hillaryclinton.com/blog/view/?id=8542">200,000 votes</a> were cast and her website received over 500,000 visits on June 19th when the winning song was announced.  In total, the three videos related to the song contest were viewed over 1 million times on <a target="_blank" href="http://www.youtube.com">YouTube</a> and the campaign&#8217;s website. </p>
<p>In case you haven&#8217;t seen the final video it features Hillary Clinton and former President Bill Clinton in a scene similar to the series finale of the &#8220;Sopranos.&#8221;  It&#8217;s amusing and you can watch it below (click <a target="_blank" href="http://www.hillaryclinton.com/video/36.aspx">here</a> if the video below doesn&#8217;t work).<br />
<iframe height="188" width="270" frameBorder="0" src="http://static.hillaryclinton.com/feature/song/video/video_small.aspx"></iframe></p>
<p><span id="more-116270"></span>In the end, I&#8217;m not sure if this song choice delivers an effective campaign message.  Who is &#8220;You and I&#8221;?  Is it Hillary and me?  Is it Hillary and Bill?  Either way, I don&#8217;t think I buy it.  Will the song support the brand image and message Hillary is trying to deliver in her campaign?  The lyrics are posted below from <a target="_blank" href="http://www.azlyrics.com/lyrics/celinedion/youandi.html">AZlyrics.com</a>.  What do you think?</p>
<p>&#8220;<em>You And I</em></p>
<p>High above the mountains, far across the sea<br />
I can hear your voice calling out to me<br />
Brighter than the sun and darker than the night<br />
I can see your love shining like a light<br />
And on and on this earth spins like a carousel<br />
If I could travel across the world<br />
The secrets I would tell</p>
<p>[Chorus:]<br />
You and I<br />
Were meant to fly<br />
Higher than the clouds<br />
We’ll sail across the sky<br />
So come with me<br />
And you will feel<br />
That we’re soaring<br />
That we’re floating up so high<br />
‘Cause you and I were meant to fly</p>
<p>Sailing like a bird high on the wings of love<br />
Take me higher than all the stars above<br />
I’m burning, yearning<br />
Gently turning round and round<br />
I’m always rising up I never<br />
Want to come back down</p>
<p>[Chorus]</p>
<p>Fly</p>
<p>You and I<br />
Were meant to fly<br />
Higher than the clouds<br />
We’ll sail across the sky<br />
So come with me<br />
And you will feel<br />
That you and I were meant to fly</p>
<p>You and I were meant to fly&#8221;</p>
<p><em>Here&#8217;s what other bloggers are saying about Hillary Clinton&#8217;s video campaign:</em></p>
<p><a target="_blank" href="http://lgbusinesssolutions.typepad.com/solutions_to_grow_your_bu/2007/06/hillary-goes-ho.html">Hillary Goes Hollywood</a></p>
<p>Post from: <a href="http://www.everyjoe.com">EveryJoe</a></p>
<p><a href="http://www.everyjoe.com/articles/hillary-clinton-embraces-the-web/">Hillary Clinton Embraces the Web</a></p>
]]></content:encoded>
			<wfw:commentRss>http://www.everyjoe.com/articles/hillary-clinton-embraces-the-web/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
	</channel>
</rss>
