2009 Business Predictions

While all of my US counterparts are recovering from their Turkey hangover, I’m sitting in rainy Vancouver, BC and thinking about the year to come.  Predictions are starting to pop up all over the web, but one struck me as particularly poignant, and gave me enough pause that I felt compelled to comment.
Max Kalehoff, VP of Marketing at Clickable, and writer of AttentionMax posted a thoughtful and thought-provoking piece to the MediaPost Online Spin Blog (login required).
Max discusses the need for businesses to trim back their strategies in 2009, and focus more on their purpose. I couldn’t agree more. People …read more