Selling Social Media to Traditional Marketing Decision Makers

This evening was Vancouver’s monthly Third Tuesday, where Mhairi Petrovic, the founder of Out Smarts, explained how to sell social marketing to the traditional marketing decision makers. Raul (aka Hummingbird 604) live-blogged the event.
The information was fantastic, and I thought it needed a wider audience. The full post from Raul is here, but the salient points are below.

Some of the primary objections to social media that traditional marketers have to social media include: 
1) “We already use social media” Complete misconception –  having a website or a facebook page is not participating in social media.  
2) Perceived as a tool for only the younger set. This is a …read more