Doing business better with Web 2.0
February 23, 2009 by Katherine Liew
Filed under Marketing
New generations of internet technology are definitely making it mainstream – McKinsey recently weighed in on the usage of new media and Web 2.0 for business.
From a branding perspective, they’ve highlighted that the interactivity of Web 2.0 taps consumer involvement that would otherwise be missing. Managing it requires extra work from a business perspective but the gains can outweigh the costs.
Here’s their six ways to make Web 2.0 work:
The transformation to a bottom-up culture needs help from the top.
The best uses come from users – but they require help to scale.
What’s in the workflow is what gets used.
Appeal to the …read more
