Baby Boomers Buying Green

Think the green market is dominated by youth? Think again. A survey from AARP and Focalyst has found that forty million boomers are thinking about the environment when it comes to brand selection:
The green thing is not just for kids… a new report out from AARP Services and Focalyst on boomers and how social consciousness is alive and kicking when it comes to how they spend their money. According to the survey results 40-million boomers vote with their wallets and buy environmentally safe brands. Referred to as “Green Boomers,” this large segment is often more demanding of quality in the …read more