Accidental Branding by David Vinjamuri

Since my post yesterday was about the Seth Godin action figure, I thought it would be appropriate to follow up today with a post about a new book by David Vinjamuri, Accidental Branding, that Seth Godin endorsed by saying, “The central idea of this book is nothing short of brilliant.”
Accidental Branding, How Ordinary People Build Extraordinary Brands tells the story of seven average people who developed incredibly successful brands despite their lack of formal marketing training.  Instead, each person had a strong belief in his or her product and enough common sense and commitment to develop those products into powerful brands …read more