Microsoft Misses DoubleClick

Microsoft missed the opportunity to purchase DoubleClick, which I had written about before. Lo and behold, look who bought them instead, good ol’ Google! “Bought” might be using the word a little lightly too, more like Google came in, opened up the war chest coffers and slammed the money bags down on the board room table and said “We’ll take it!”. You know, like you’d do as a kid playing Monopoly when you finally landed on Boardwalk.
$3,100,000,000! That’s how much money Google put down on the table in their money bags. And we thought they paid heartily for YouTube. If I …read more