How To Brand An Ad Agency: Do More.

With nostalgic shows like Mad Men causing folks who were there to remember the old days of advertising agency greatness, and a new crop of would-be advertisers to consider the field, it is interesting to note just how much advertising has truly changed.
Jingles, peppy slogans, and the right imagery associated with a product made guys like Don Draper legendary. These days, this is still occasionally the case – but for the most part, ad agencies have had to adjust. They have had to decide what business they are in and fundamentally do more.
Peter Van Allen’s article about how ad agencies …read more