Will “Beautiful Beer” Entice Women to Drink?

As a woman, I’m always surprised that more women don’t drink beer. It’s not unusual for me to be the only beer drinker in the crowd. Case in point: over the weekend, I was in the minority as a woman at an Irish bar drinking pints of black and tan in the midst of girlfriends throwing back cocktails.
Of the 10.7 billion pints of beer sold in the UK annually, only 13% are drunk by women. This inequity is finally being addressed by Coors UK with a new business division codenamed “Eve.” The company is …read more