OpenX has over 150,000 websites as publishers that flow more than 300 billion impressions through the OpenX software each month. OpenX Market is designed for both large and small businesses to be able to maximize their ad revenue in a simple, efficient system. Publishers can participate with just one click of a button with zero risk. Advertisers can immediately access 100% of the ad inventory and reach their target audience.

You can download OpenX 2.8 and learn more at OpenX.org. The 2.8 version offers easier customization, improved usability and scalability, and eCPM optimization.

“Historically, the online advertising market has been fractured, opaque, hard to participate in and therefore inefficient. In particular, mid-sized and smaller publishers lack the ability to reach a broad set of advertisers. Conversely, advertisers see lots of value in niche sites and audiences, but find it very hard to discover and buy those sites and audiences.” said Tim Cadogan, chief executive officer, OpenX.

“The OpenX Market is all about making these connections simple, seamless and scalable. We have listened extensively to our very large global community of publishers and have developed the Market specifically to overcome these inefficiencies by providing all classes of publishers and ad buyers with a unique monetization platform that we believe will create enormous value for both.”

Image: OpenX.org

Post from: EveryJoe

OpenX Launches Online Ad Marketplace