Google purchased YouTube for $1.65 billion in 2006, but the internet search giant has struggled with its attempts to turn the mega-popular video-sharing website profitable. However, Google CFO Patrick Pichette stated today that he expects YouTube to finally bring in a profit despite overwhelming analyst opinions echoing the contrary.
 
YouTube has experienced a surge in branded advertisements as more and more advertisers opt to run their ads alongside related videos. Google credits this trend to YouTube’s growing prominence as a home page for consumers, its massive popularity, and its relevance to the younger generation, one of advertisement’s favored targets.
 
Analysts like Spencer …read more

As you use popular search engines, you may notice that the online advertisements start to, for lack of a better phrase, read your mind. However, these advertisements are part of a widespread marketing tactic that aims to collect internet users’ search information and then direct ads to users based on their most frequent searches.
 
Today, though, the online advertisement industry is expected to announce a set of reforms and guidelines for their practice of what some internet users have seen as invasions of privacy. Apparently, users will be able to decide to not participate in what is called behavioral advertising in …read more