Cookiemag.com which is the online version of Cookie magazine has gotten TurnHere, Inc. to produce video content for their website. TurnHere, Inc. is a leading internet video production and advertising while Cookie magazine is published by Condé Nast Publications.
TurnHere is expected to produce a number of videos specifically for the Smart Cookie Awards sponsored by Citi. The awards is for mothers who played key roles in the world and have made a difference.  The videos created would be voted upon by site visitors and the winner would be given $35,000 dollars.
TurnHere has a worldwide network of 7,000 professional filmmakers …read more

Research eMarketer just a few months back forecast that online video advertising is going to grow 49% to 850 USD in 2009 but have lowered their predictions to 45%. Berstein Research on the other hand predicts that advertising would fall 1.9% by end of the year, and another 5% in 2009.
Hulu Chief Jason Kilar feels that the market today is different four months ago: “Clearly the environment today is different than it was four months ago”
In an excerpt:
“The most surprising thing to us is how fast the digital marketplace has come to a standstill in the fourth quarter,” said …read more

\\r\\n\\r\\nI do not have a high opinion of Yahoo\\\’s online video thinking. That they would invite YouTube star Kevin Nalts to speak at a conference as a second choice to YouTube cheater Dan Ackerman Greenberg only reinforces that opinion.\\r\\n\\r\\nNevertheless, Kevin did a good job of bringing fire to the cavemen — even falling off the stage while doing it. Check out his presentation on the secret sauce of viral video.

\\r\\n\\r\\nSo let\\\’s get this straight: Google AdSense ad units, contained in and contextual to content sites, will now contain Google-syndicated content contextual to the content sites, that contains ads contextual to the Google-syndicated content.\\r\\n\\r\\nTalk about picture-in-picture-in-picture.

Now that TV shows have sold most of their ad inventory for next season, how do their on-air ad rates compare to their online ad rates? Daisy Whitney reveals that, according to Forrester, online video viewers are far more valuable than TV viewers by virtue of sheer engagement. On-air CPM for primetime TV shows comes out to $25, but online video CPM for hit shows goes as high as $70.

Remember Matt Harding, the guy who did a silly dance in various locations around the world and posted it on YouTube? He’s at it again in Where the Hell is Matt? (2008) — and this time, he gets the locals into the act. Dancing Japanese maids FTW.
On a side note, this is how to do viral video marketing right — all heart, no bullshit. I honestly want a pack of Stride gum now. That’s probably why Stride has been sponsoring Matt’s sojourns for two years running.
(Via Online Video Watch.)

After defining standard online video ad formats, the Interactive Advertising Bureau now defines standard online video ad metrics. That means offering standard names and definitions for metrics relevant to various online video ad formats: overlay view duration, percent complete, etc.
What can be measured, can be managed. These metrics should make online video advertising more manageable — and thus, less scary.

Let me make it simple for all you marketers trying to “sneak” inside online video.
Authenticity is good.
You can pitch a product in an entertaining viral fashion and be totally honest about it. I know of at least five guys and one girl who get good results doing just that, maintaining their credibility so they can leverage it to continue endorsing your products to engaged audiences. Have you gotten so used to disposable actors and disposable audiences that you can’t deal with real communities?
All it takes is one line in the video description. That’s it. It won’t kill you. Have you …read more

I don’t believe Giovanny Gutierrez’s claim that this clip of his “girlfriend” playing with a Wii Fit is a “personal video”. He’s Director of Interactive Media at Tinsley Advertising, and he posted the video on a YouTube account named tinsleyadvertising. That “girlfriend” is Tinsley Advertising employee Lauren Bernat.

Thanks to videoblogger Kev Jumba for challenging Jessica Alba to a YouTube staring contest. Now we get to stare into her pretty eyes as she responds.
I’m starting to see a pattern emerge. Seems Hollywood celebrities can get inside online video by suddenly inserting themselves into ongoing YouTube conversations. That’s what Lindsay Lohan, Amanda Bynes, Brittany Snow, and Adam Sandler just did. That way, their appearances feel more “organic”, even though Kev and Jessica were clearly recruited to promote challenge video site IBeatYou.com.
(Via Steve Bryant.)