TurnHere is expected to produce a number of videos specifically for the Smart Cookie Awards sponsored by Citi. The awards is for mothers who played key roles in the world and have made a difference.  The videos created would be voted upon by site visitors and the winner would be given $35,000 dollars.

TurnHere has a worldwide network of 7,000 professional filmmakers that would help in choosing the nominees and charities.

Also, TurnHere would produce sponsored content videos with Cookies advertisers for the entire year of 2009.

Post from: EveryJoe

CookieMag Outsources Their Video Needs

Hulu Chief Jason Kilar feels that the market today is different four months ago: “Clearly the environment today is different than it was four months ago”

In an excerpt:

“The most surprising thing to us is how fast the digital marketplace has come to a standstill in the fourth quarter,” said Jeff Zucker, chief executive of NBC Universal, during the conference.

Online video is still expected to be one of the highlights of the digital-ad market. When it revised its forecasts for U.S. online ad spending earlier this month, research firm eMarketer predicted that online video-ad spending by U.S. advertisers would grow 45% to $850 million in 2009.

By contrast, Bernstein Research forecast last month that total TV advertising would fall 1.9% this year, and another 5% next year, to $65 billion for 2009.

Continue reading here.

Post from: EveryJoe

Video Advertising is Going to Decline

\\r\\n\\r\\nI do not have a high opinion of Yahoo\\\’s online video thinking. That they would invite YouTube star Kevin Nalts to speak at a conference as a second choice to YouTube cheater Dan Ackerman Greenberg only reinforces that opinion.\\r\\n\\r\\nNevertheless, Kevin did a good job of bringing fire to the cavemen — even falling off the stage while doing it. Check out his presentation on the secret sauce of viral video.

Post from: EveryJoe

The Secret Sauce of Viral Video

\\r\\n\\r\\nSo let\\\’s get this straight: Google AdSense ad units, contained in and contextual to content sites, will now contain Google-syndicated content contextual to the content sites, that contains ads contextual to the Google-syndicated content.\\r\\n\\r\\nTalk about picture-in-picture-in-picture.\\r\\n\\r\\n

In September, Seth MacFarlane, creator of “Family Guy” on television, will unveil a carefully guarded new project called “Seth MacFarlane’s Cavalcade of Cartoon Comedy.” Unlike “Family Guy,” which is broadcast on Fox, this animation series will appear exclusively on the Internet.\\r\\n\\r\\nThe innovative part involves the distribution plan. Google will syndicate the program using its AdSense advertising system to thousands of Web sites that are predetermined to be gathering spots for Mr. MacFarlane’s target audience, typically young men. Instead of placing a static ad on a Web page, Google will place a “Cavalcade” video clip.\\r\\n\\r\\nAdvertising will be incorporated into the clips in varying ways. In some cases, there will be “preroll” ads, which ask viewers to sit through a TV-style commercial before getting to the video. Some advertisers may opt for a banner to be placed at the bottom of the video clip or a simple “brought to you by” note at the beginning.

\\r\\n\\r\\nAs an AdSense publisher myself, I don\\\’t mind Google putting contextual content in my content to attract good clickthroughs. If anything, this Seth MacFarlane deal is a natural evolution of video AdSense.\\r\\n\\r\\nIf this experiment succeeds, expect AdSense units across the Web to get a lot more interesting. When advertisers learn to trust the new system, perhaps Google can let YouTube partners in on the action.\\r\\n\\r\\nIf you think about it, YouTube partners would be a natural fit for this program once it gains some traction with advertisers. YouTube partners already split revenue with Google anyway. They already get their videos placed inside AdSense units. AdSense can easily contextualize (through tags) and geotarget (through Insight) YouTube partner videos. It\\\’s a no-brainer.\\r\\n\\r\\nThis Hollywood detour could go a long way in helping Google clear advertiser fears surrounding online video. Let\\\’s just hope Google doesn\\\’t get too Hollywood and forget the little guys in the Long Tail who\\\’ve supported them for so long.\\r\\n\\r\\n(Photo by Eric Appel. BY-NC-ND.)

Post from: EveryJoe

Today Seth MacFarlane, Tomorrow YouTube Partners?

Now that TV shows have sold most of their ad inventory for next season, how do their on-air ad rates compare to their online ad rates? Daisy Whitney reveals that, according to Forrester, online video viewers are far more valuable than TV viewers by virtue of sheer engagement. On-air CPM for primetime TV shows comes out to $25, but online video CPM for hit shows goes as high as $70.

Post from: EveryJoe

TV CPM: $25. Online Video CPM: $70.

Remember Matt Harding, the guy who did a silly dance in various locations around the world and posted it on YouTube? He’s at it again in Where the Hell is Matt? (2008) — and this time, he gets the locals into the act. Dancing Japanese maids FTW.

On a side note, this is how to do viral video marketing right — all heart, no bullshit. I honestly want a pack of Stride gum now. That’s probably why Stride has been sponsoring Matt’s sojourns for two years running.

(Via Online Video Watch.)

Post from: EveryJoe

Where the Hell is Matt? (2008)

After defining standard online video ad formats, the Interactive Advertising Bureau now defines standard online video ad metrics. That means offering standard names and definitions for metrics relevant to various online video ad formats: overlay view duration, percent complete, etc.

What can be measured, can be managed. These metrics should make online video advertising more manageable — and thus, less scary.

Post from: EveryJoe

IAB Defines Online Video Ad Metrics

Authenticity is good.

You can pitch a product in an entertaining viral fashion and be totally honest about it. I know of at least five guys and one girl who get good results doing just that, maintaining their credibility so they can leverage it to continue endorsing your products to engaged audiences. Have you gotten so used to disposable actors and disposable audiences that you can’t deal with real communities?

All it takes is one line in the video description. That’s it. It won’t kill you. Have you gotten so used to telling lies in offline media that you can’t type out one sentence of truth in online media?

Authenticity will let you keep the viral buzz, minus the PR backlash. That’s good business in anyone’s book.

Post from: EveryJoe

Marketers: Authenticity is Good

I don’t believe Giovanny Gutierrez’s claim that this clip of his “girlfriend” playing with a Wii Fit is a “personal video”. He’s Director of Interactive Media at Tinsley Advertising, and he posted the video on a YouTube account named tinsleyadvertising. That “girlfriend” is Tinsley Advertising employee Lauren Bernat.

I don’t know if Lauren is actually Giovanny’s girlfriend, and I don’t care. This is either a paid ad, or a thinly veiled pitch.

Nevertheless, I don’t mind watching Lauren shake her ass. Mr. Gutierrez may not understand the long-term value of authenticity in online video, but he sure knows what gets our attention in the short term.

Post from: EveryJoe

Wii Fit Girlfriend

Thanks to videoblogger Kev Jumba for challenging Jessica Alba to a YouTube staring contest. Now we get to stare into her pretty eyes as she responds.

I’m starting to see a pattern emerge. Seems Hollywood celebrities can get inside online video by suddenly inserting themselves into ongoing YouTube conversations. That’s what Lindsay Lohan, Amanda Bynes, Brittany Snow, and Adam Sandler just did. That way, their appearances feel more “organic”, even though Kev and Jessica were clearly recruited to promote challenge video site IBeatYou.com.

(Via Steve Bryant.)

Post from: EveryJoe

Jessica Alba Stares Down YouTube