Generosity As Business Strategy

Bob Dunlap, Director of Marketing at Clickbank, wrote this piece recently…
Generosity As Business Strategy
He wrote it to send a thoughtful message to publishers who use Clickbank and its affiliates to earn money online. Besides filling a need or solving a problem for a customer there was something else that Bob referred to that made specific products more successful than others.
Commission Percentages for affiliates. Here is what he found;
Listed below are the average commission percentages for ClickBank accounts with affiliate-referred sales in 2007:
Top 10 selling accounts- 74% commission
Top 100 selling accounts- 69%
Top 1000 selling accounts- 60%
Average for all accounts- 55%
Bob does …read more