So I overlapped ages – well, who cares? Sometimes age groups can merge (or at least that’s what they want you to think!). An audience consisting of people from ages 30-49 are wanting to reach out to their inner youth while maintaining a good level of their maturity. What does this mean? Sell your product to this group if it is easy to use, potentially technologically advanced, and helps boost efficiency. Though being incredibly vague, that description can be easily expanded. For instance, if you were to sell an automatic, mountable organizing rack. …read more

Fresh out of college, almost out of college, into a job, out of a job, having kids, and maybe still trying to hold on to that youth. This age group (I would like to imagine) embraces reason, price, quality, delivered pizza, and frozen food. If you are releasing brand new computer hardware or software, secure the 20-35 age group! We (I say “we” since I fit into this age group) already know what we like. Assuming you are an aspiring young entrepreneur, this should be a familiar audience. This group doesn’t need the simplest contraptions with …read more

Dear Readers,
Babies do not have a bank account. They do not have money, nor do they have the power to reason with their parents… so why would you market to them?

Who is your market for this product? The brothers and sisters? The uncle? Of course, it is the parents. Every business has this problem – even politicians do – to whom do we market this product?
As a young entrepreneur, you have the advantage of knowing the young audience. Marketing methods differ greatly between generations. People often don’t know the full potential of their …read more