Air New Zealand Paint Job

The Idea
I saw lots of new ads this morning on the Tube that I was trying to work out which airline they were for – the text and font were definitely eyecatching but they were on the new digital escalator ads and I never managed to catch the brand. Bit this email from Jaz, who was working with Air New Zealand to promote their latest campaign, It’s a Kiwi Thing.

The campaign, devised by creative agency Albion, reflects the ‘kiwi can-do’ philosophy embodied by Air New Zealand’s staff, and is part of the airline’s bid to make the unique …read more