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Friday, December 4th, 2009

Court TV and Save My Husband

June 11, 2007 by Rachel  
Filed under Marketing

Court TV and Save My Husband

Court TV, along with sponsors Suzuki and Applebees, are pushing boundaries again. After the CourtTV campaign That Girl Emily to promote Parco PI, they are now taking it a step further with a fully fledged ARG attempt. But not everything has gone smoothly.
The Game
The principle is straightforward. Andrew Goodis has been kidnapped and his wife is trying to find him. Over 8 days, clues and puzzles will be provided for the players to answer, by sending the game the solution to each puzzle, you get the link to the next days puzzle. The game …read more


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