TiVo and Best Buy Become Allies

In a move that looks mutually beneficial, at least on paper, TiVo announced today that it would form a marketing alliance with electronics retailer Best Buy. Although the financial details of the deal have not yet been released, the deal would involve TiVo providing its recording technology to Best Buy’s own brand of televisions and other electronics.
 
TiVo stands to benefit greatly from partnering up with Best Buy, the top specialty consumer electronics retailer in the country. Putting TiVo recording technology in Best Buy’s electronics would boost TiVo’s sales. In return, Best Buy would benefit from consistent advertising on TiVo’s on-screen …read more