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Johnson & Johnson Sues American Red Cross Over Trademark

August 9, 2007 by Susan Gunelius  
Filed under Marketing

Johnson & Johnson Sues American Red Cross Over Trademark

What is this world coming to?  Now, Johnson & Johnson (NYSE: JNJ) is suing the American Red Cross over the use of the red cross symbol. 
According to an article from the Associated Press, “Johnson & Johnson began using the red cross design as a trademark in 1887 — six years after the creation of the American Red Cross but before it received its congressional charter in 1900. The lawsuit contends that the charter did not empower the Red Cross to engage in commercial activities competing with a private business.”


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