Ancestry.com Launches “My Story” Campaign
June 29, 2009 by Kori Ellis
Filed under Marketing
On Monday, Ancestry.com launched a new marketing campaign that will showcase the stories of five Americans who have used the website to make amazing discoveries about their family history. The “My Story” campaign aims to inspire people to dig into their own heritage using Ancestry.com.
Running for at least the next year, the campaign features five 15-, 30- and 60-second TV spots that showcase the heartwarming stories. The TV commercials will appear on AMC, CNN, Fox News, History Channel, Lifetime Movie Network, Hallmark and other cable networks.
Ancestry.com is the world’s largest online resource of family history. They recently announced that since …read more
