Affiliate Summit Media Coverage Panel

Media coverage on the Internet, and print, is always a hot topic.  How do you handle an advertiser who wants coverage after buying a full-page ad?
Some of the comments so far are great.  Send us a case study, make sure it’s of value to my readers, is it newsworthy.
Andrew Wee mentioned that in smaller publications there is the blurred boundary between editorial and ad sales.
Jim Kukral … bloggers and journalists need content just a press release is the incorrect way to do it.  Giving us more content (images, charts, quotes, etc) and we’re more likely to write/blog about it.  Taking …read more