Bringing together the beer behemoths
November 20, 2008 by Katherine Liew
Filed under Marketing
As of yesterday, two of the world’s largest beer brands became one…say hello to Anhauser-Busch InBev.
Image: Brand New
The takeover by Belgian brewer InBev, famous for Stella Artois and Beck’s, will see them taking ground in the US market thanks to Anhauser-Busch, most recognisable for college favourite Budweiser.
As you can see from the logo and name of the new corporation, the two companies have more or less decided to squish their identities together, hoping to form ‘The Best Beer Company in a Better World’. So, how’s this going to work?
