Starbucks Names New Chief Marketing Officer

In an effort to jumpstart their stalled sales in this difficult global economy, Starbucks announced that they have hired a new global chief marketing officer — Annie Young-Scrivner. In addition to global marketing, she’ll also be in charge of product strategy.
Said Howard Schultz, the President and CEO of Starbucks: “Annie brings a wealth of knowledge in international business and a proven track record in global marketing and product strategy, including health and wellness.”
With two decades of experience, Young-Scrivner most recently worked as the Chief Marketing Officer of Quaker Foods and Snacks. She has worked with a number of other large …read more