As ASK is getting ready for the launch of ASKEraser, its anonymous search tool due out soon, it joined forces with MSN in an effort to create an “industry standard” to better protect consumer privacy. The two, who are more of the “market followers” in the industry joined yesterday and proposed a project which would “bring together businesses, advocacy groups and academics to develop a set of guiding principles that would help alert users when their online behavior is being tracked and for how long that information is retained.”
Privacy issues became public concern with Google’s planned acquisition of DoubleClick and …read more

While Google keeps on getting more and more hear for insisting on keeping surfer’s information infinitely (in Internet terms at least), ASK seems to have gotten the picture and announced today a new search tool which will forget about you altogether, Sort of like “10 Second Tom” from 50 First Dates…
The new tool, called AskEraser will offer users complete control over their privacy when searching for information: With AskEraser, people can ensure that their search history will not be retained by Ask.com. Searchers will have easy access to AskEraser and can change their privacy preference at any time. Once …read more