The Incredible Hulk Mobile Advertising

The Idea
Tomorrow, some people in the US are going to get a text reminding them that The Incredible Hulk opens Friday and they may want to book some tickets. Through Movie Tickets, Universal have been promoting their summer blockbusters using a technology from Aptera (the deal appears to have been done by Ignited).
When customers called in to get ticket for Iron Man, this triggered an ad for The Incredible Hulk, a film that would more than likely appeal to the fans of the Iron Man superhero movie. The trigger was the mention of the film, not tied …read more