Should Microsoft Have Bought aQuantive

Plenty of news over the past few days about Microsoft’s purchase of aQuantive and whether or not that impacts their willingness to continue pursuing Yahoo or other possible opportunities for them to get involved with in the future.
My question though is whether or not aQuantive was the right purchase. Granted, I no MBA or business major in general, but I’ve got to think there was probably some other, more rewarding options to purchase in the market than to plop down $6 billion for aQuantive.
I’ve read (and I can’t remember where now) that the purchase should be looked at as more …read more