Are you a Jetter with JetBlue

JetBlue have launched a new campaign, with their ‘Are You A Jetter?’ over at Happy Jetting. They want to move the conversation away from the mundane flying, that has such bad connotations with poor service and security issues, to jetting, bringing back ideas of the jetset, when it was all so much more glamorous.

There’s some small changes to their main page but most of the action is over at the microsite, where you also get to see what I think would be the TV ad, to the tune of Mr Blue Skies. There’s a lot of print that drives …read more