AreYouRomantic.com Connects Caesars Pocono Resorts to Younger Couples
January 8, 2009 by Kori Ellis
Filed under Marketing
Caesars Pocono Resorts (CPR) has been in business for over 50 years and has a steady base of loyal customers. Their next mission was to attract younger couples to their resorts.
Working with EMA, they created a uniquely-branded microsite – AreYouRomantic.com to serve as a portal that would connect visitors with CPR’s Romance Concierge – a trained member of the staff who helps guests enjoy a specifically-tailored romantic experience while also casually familiarizing them with the Caesars Pocono Resorts brand.
AreYouRomantic.com features a “Tip of the Day”, the “Blog D’Amor” romance blog, many romantic resources, a Romance Quotient (RQ) …read more
