Asics London Store Opening

Asics is one of those brands that if someone mentioned it to me, I would not recognise it but I would recognise the logo. That’s because I always pronounced it O-asics in my head!

Screenshot from site
But now I know better. Last night I went along to the the opening of their first shop outside of Japan to find out more. This was not any special blogger opening, but a full-on PR festival, with store management, lots of people from the fitness industry and a smattering of sports stars. Food was served, drinks were downed and we got …read more